Influencer Specialist

Responsibilities:

• Create an influencer and KOL plan based on target audience insights, creative strategies, and budget allocation to achieve communication objectives.

• Identify best-practice influencers and effective tactics to accomplish campaign goals.

• Leverage extensive knowledge of influencer selection, campaign planning, and social media communication across digital platforms

• Build and maintain strong relationships with influencers, KOLs, and the internal artist management team.

• Communicate and coordinate effectively with the Artist Manager AE team and partnership agencies to support influencer selection and creative execution.

• Campaign Analysis

• Monitor, analyze, and report on results and key statistics from influencer-led campaigns to assess performance and recommend improvements.
  
  
• Stay updated on trends and emerging practices in influencer marketing to ensure strategies remain relevant and effective.

Qualifications:

• Bachelor’s degree in a related field.

• Proven experience in influencer outreach and campaign coordination.

• Ability to plan and align influencer strategies to campaign objectives.

• In-depth knowledge of KOLs and their suitability for various campaign types.

• Expertise in social media marketing, with a strong understanding of the Thai market.

• Good communication skill for both Thai and Chinese or English