Business Development Executive (FMCG)

Job Description:

New Business Opportunities

• Conduct market research and data analysis to identify potential business. This could include portfolio expansion, channel expansion.

• Conduct feasibilities studies to evaluate P&L for new channel opening

Channel Expansion

• Develop and implement strategic plans for channel expansion for designated brands in Modern Trade, Traditional Trade, Retail, or other retailers

• Expand the distribution channels for Department stores and other new potential channels

• Align channel expansion strategies with overall company goals and objectives

Client Acquisition and Negotiation

• Identify and approach potential partners for channel expansion

• Build and maintain strong, long-term relationships with new and existing partners.

• Understand partner needs and develop tailored solutions to meet those needs.

• Lead negotiations with potential partners to establish favorable trade terms and conditions
  

• Close deals and secure contracts
  
  
• Set and track performance metrics to evaluate the success of channel expansion initiatives
  

Sales Strategy

• Develop and implement effective sales strategies to promote our products to target markets.

Collaboration and Coordination:

• Collaborate with internal teams, including marketing, and sales, to support channel expansion efforts.
  
  
• Coordinate with cross-functional teams to ensure seamless execution of business development initiatives.
  
  
• Provide regular updates and reports to Management team on channel expansion activities and performance.
  

Reporting and Documentation:

• Maintain accurate records of business development activities, partner interactions, and deal progress.
  
  
• Prepare regular reports on channel expansion performance.
  

KPI

• New Revenue Generated and sales growth
  
  
• Number of new businesses opened
  
  
• Cost of Acquisition and Investment optimization/ROI for each channel
  
  
• Brand awareness
  
  
• Net profit

Qualifications:

• Bachelor’s degree in business, Marketing, Economics, or a related field

• At least 1-3 years of experience in business development, sales, or a related role, ideally within FMCG Retail, Modern Trade, Traditional Trade, channel. or related industry.

• Excellent communication, negotiation, presentation and data analysis skills.

• Experience in contract negotiation and deal closure

• Ability to build and maintain relationships with partners and stakeholders.

• Strategic thinker with strong analytical and problem-solving skills.

• Self-motivated, proactive, and results oriented.

• Excellent written and verbal communication skills in Thai and English or Chinese
  
  
• Able to multitask and prioritization skill
  
  
• Familiarity with Thailand market and ability to navigate the local landscape.